WhiteWater announced today that Teri Ruffley will be joining the company as Head of Sales for Europe. This new role is effective immediately and demonstrates WhiteWater’s commitment to its existing and new European clients. Ms. Ruffley will be based just outside London in the UK.

Ms. Ruffley is a seasoned professional with over 20 years’ experience in the entertainment and recreation industries. She spent more than ten years in sales with Intamin, the world’s premier manufacturer of major amusement park rides. For the past four years, Ms. Ruffley was VP Live Events and Attractions for HIT Entertainment, a global developer and licensor of popular children’s entertainment including Thomas the Tank Engine and Bob the Builider. Ms. Ruffley helped HIT grow its international business by 250%, establishing a wide range of new attractions, live tours and exhibitions. Ms. Ruffley knows WhiteWater well through HIT’s relationship with Prime Play, the interactive dry play division of WhiteWater West Industries Ltd.

“We’re very excited to have Teri join our global sales team and head up our European business,” says Vice President of International Sales and partner Andrew Wray. “Teri brings strong relationships and an intimate knowledge of the European leisure and recreation markets to the table. She also knows WhiteWater well from recent experience, so she will no doubt hit the ground running. I know our European clients will appreciate her knowledge and expertise as she helps them develop their waterpark plans.”

Teri can be reached at teri.ruffley@whitewaterwest.com