The latest industry insights that are shaping the future of guest experiences

Creativity Meets Fun: WhiteWater at IAAPA 2024 

In a fascinating interview at IAAPA 2024, Audrey DeLong, Executive……

Saudi Arabia’s First Water Theme Park

When Aquarabia opens, it will be Saudi Arabia’s first water…
October 2024

How to Create an Icon

How do you design a ‘gate crasher’? That one attraction…
September 2024

Building an Unconventional Hotel Ride Mix

Challenge: How to bring adventure attractions to a hotel. Creative…
September 2024

Stefan Zwanzger

Creativity abounds in our industry. Every engineer, maintenance supervisor, programmer,…
September 2024

Can You Learn to Be Creative?

Our CMO, Una de Boer, recently sat down (virtually) with…
September 2024

Rethinking a Well-Loved Attraction 

Challenge: How to open the season with a new water…
September 2024

Promoting Thai Culture Through a Water Park 

Challenge:  How to craft a water park where guests can…
September 2024

Discovering Emirati Heritage

Challenge: How to incorporate history of the region in a…
September 2024

Jumbo Water Slide Fun with a Real 747 

Challenge:  How to incorporate a real jumbo jet in a…
September 2024

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Attractions Creativity in 2025: State of the Nation