For so many guests, dark rides aren’t just rides—they’re an adventure, a memory, and a chance to step into another world. 

In this edition of WhiteWater’s Creativity Collective, we chat with Lauren Weaver, Vice President of Marketing and Business Development at Sally Dark Rides, to explore what goes into creating these immersive experiences. We also dive into how they craft equally stunning dark rides for different clients, adapting to various site sizes and environments by leveraging elements such as scripting, sound and music production, props and set design, lighting, and special effects. 

From animatronics to storytelling, Sally Dark Rides has been making attractions that keep guests coming back for more. So how do they bring these stories to life? And what are some creative ideas for the future? 

Watch now to find out!