Advice, Branding, Theming

How to Create an Icon

September 24, 2024

How do you design a ‘gate crasher’? That one attraction you know you’re going to tease all spring, the one you put on your billboard, the one your guests will line up to ride just so they can brag to their friends that they did it first.

Attractions come and go, but icons have staying power, they become family traditions and bucket list accomplishments. No stranger to creating iconic attractions, Wilderness’ Tim Gantz knows how to create a hit. As the head of Research and Development, he’s made his mark on the industry with world-class resort destinations, including one at Wilderness at the Smokies. Their water park, Soaky Mountain, sports one of the most unique and innovative water slides to hit the market in recent years—The Edge.

Listen to Tim discuss the collaborative process on how this Brass Ring and Leading Edge winner came to be. Then come back in the following weeks to hear more nuggets of wisdom from this industry icon.

Tim Gantz – Research and Development,
Wilderness Resort in Wisconsin

Learn more about The Edge here.