By using a quantitative research methodology, WhiteWater surveyed over 100 parks around the world, last year to probe deeper into their water ride component enabling us to create an industry benchmark. Leveraging the results of this study, we are pleased to share the findings through the Splash Factor report – aimed to provide you deeper insight into the emerging trends in the water ride market across different regions.
Some of the key findings of the report:
- According to the survey findings, 3 out of every 4 parks have not optimized their water rides to their full potential
- Despite being a classic experience, 1 in every 5 parks does not have a water ride
- Unlike larger and full-scale parks, medium and small-sized parks are generally missing out on the opportunity to offer guests a water ride experience in their ride mix
- Water rides are most valued for the iconic big splash, entertainment across age-groups, and the classic flume experience
While these are just a few of the survey findings, the complete Splash Factor Report offers detailed findings of the survey and expert insights on emerging trends in the water ride segment. To know more, reach out to Gauri Kapoor, Content Marketing Lead, WhiteWater and download the complete Splash Factor report now!
You could also come by and pick a copy of the Splash Factor Report for yourself at IAAPA Expo Europe, booth no. 2427 and 2727, we would love to meet you in person.