WhiteWater and Life Floor Enter Exclusive Agreement to Make Play Everywhere a Little Safer

Jacky Chui
Posted in Press Releases on June 6, 2018


Life Floor’s Gwen Ruehle and Jonathan Keller sitting with WhiteWater’s Geoff and Paul Chutter

Bringing non-slip cushioned surfaces to the world
WhiteWater is very pleased to have entered an exclusive distribution agreement with Life Floor for the global water park market. Life Floor’s patented foam-rubber flooring system significantly reduces slips and falls, the #1 cause of water park injuries. However, with Life Floor, when a fall does occur, bumps and bruises are minimized. This is a game-changing product for the water park industry because as every owner and operator knows, the majority of water park injuries occur in this category.

“The partnership further confirms WhiteWater’s designs and offerings as the safest in the industry,” commented WhiteWater’s President and CEO, Geoff Chutter.

Delivering fun safely
Jonathan Keller, Life Floor’s CEO, sums up the announcement of this new partnership, “Working with WhiteWater, the market leader, was an obvious choice to access a wider market, but we’ve also found that the missions which drive our companies are very aligned. Both companies are single minded about delivering fun safely with the highest quality products available. I think I can speak for all of us when I say that we are excited by the opportunities that this agreement represents.”

Kids play differently on Life Floor
Chris Biancofiore, the Product Manager for WhiteWater’s wide range of interactive water play products and attractions, commented, “On Life Floor, kids feel safer and freer to push their boundaries without the fear of getting hurt…simply put, they play differently. The forgiving surface isn’t abrasive, so it’s soft on bare feet and won’t skin knees. As a result, the only tears will come from when they’re told it’s time to leave the park.”

More than just safety – Life Floor is longer-lasting and stays cleaner
While Life Floor’s non-slip ‘soft fall’ is its biggest benefit, its quality manufacturing also makes it incredibly durable. The completely waterproof tiles will not absorb water or other liquids and last as long underwater as they do above water. Its closed-cell construction does not support the growth of microbes. Virtually impossible to stain, it’s more resistant to chlorine and UV exposure than other rubber composite products on the market, making Life Floor not just a safety choice, but an economical one as well.

The official announcement of this exclusive agreement was made when WhiteWater opened their 2018 Asian Attractions Expo in Hong Kong. If you are interested in finding out more about Life Floor’s product, pop into either WhiteWater’s booth #1716 or Life Floor’s #3329 to see the product firsthand and feel for yourself how a soft landing can also be durable!

About Life Floor
Life Floor manufactures Life Floor tiles, a foam-rubber flooring system designed for use in wet areas with barefoot traffic. Created as an alternative to concrete and other conventional materials, Life Floor is the only safety surface specifically designed and engineered to perform in aquatic environments. Life Floor combines award-winning safety with unparalleled design capabilities, delivered by an expert team committed to a world-class experience for everyone who interacts with our products. All over the world, people trust Life Floor to make their aquatic environments look and feel extraordinary.

Life Floor was founded in 2011, and has served the biggest names in water parks, including Carnival Cruise Line, LEGOLAND, Cedar Fair, and Great Wolf Lodge. In 2016, Life Floor became the only surfacing company ever to win the World Waterpark Association’s prestigious Kelly Ogle Memorial Safety Award.

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