Redefining the “-Est” Economy for Your Park

For our next installment of WhiteWater’s Creativity Collective, we talk to the one and only, Franceen Gonzales, President of LEGOLAND® Florida Resort. Franceen talks about the race to have the biggest and fastest, which has created the “-est” economy. While there’s nothing wrong with the biggest and fastest, it does hold you back from being creative. Her advice? Well, you’ll have to tune in to find out!

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