• Respond to inquiries and provide requested information, quotes, support, or follow-up

• Operate and improve the Services (functionality, performance, troubleshooting, security)

• Manage relationships with customers, prospects, suppliers, and partners

• Send communications such as newsletters, product updates, event invitations, and industry insights (you can opt out at any time)

• Measure and improve marketing effectiveness (for example, understanding which content is useful)

• Comply with law and protect rights, safety, and security (fraud prevention, investigations, legal claims)

• Consent (for example, where required for certain cookies or marketing)

• Contract (to provide services you request)

• Legitimate interests (for example, to respond to business inquiries, improve services, and secure our systems), balanced against your rights

• Legal obligation (to meet regulatory or legal requirements)

• Service providers/processors that host our site, manage forms, run analytics, send emails, operate CRM/marketing tools, or provide IT/security services (they are permitted to use data only to provide services to us)
• Affiliates within the WhiteWater group of companies (for internal administration, support, and customer relationship management)
• Professional advisors (legal, audit, insurance) where necessary
• Authorities and others where required by law, subpoena, court order, or to protect rights and safety
• Business transaction parties (for example, merger, acquisition, financing, or asset sale), subject to appropriate confidentiality and security controls

We do not sell personal information for money.

If we engage in targeted advertising or similar activities that may be treated as “sale” or “sharing” under some laws, we provide opt-out choices described below.

• Provide essential site functionality
• Remember preferences
• Understand site traffic and performance
• Support marketing and measurement (where enabled)

Your choices:

• You can manage cookies through [Cookie Settings link] and your browser controls.
• For UK/EU visitors, non-essential cookies should only be set where you have been given an appropriate way to consent.

Opt-out preference signals (GPC):

Where required, we honor Global Privacy Control (GPC) signals as a valid request to opt out of certain data sharing (for example, “sale”/“sharing” for cross-context behavioral advertising under California law).

• Access to your personal information
• Correction of inaccurate information
• Deletion (with exceptions)
• Portability (in some jurisdictions)
• Objection/opt-out of certain processing, including targeted advertising in many US states
• Withdraw consent where processing is based on consent
• Complaint to a privacy regulator (EEA/UK and Canada)

California and certain US state disclosures:

Where applicable, we provide the ability to opt out of “sale” or “sharing” of personal information and to exercise other rights. California also expects a “notice at collection” describing categories collected and purposes.

California residents may also use GPC to submit an opt-out request via supported browsers/extensions.

How to submit a request:

Email us at whitewater@whitewaterwest.com with the subject line “Privacy Request,” or visit https://www.whitewaterwest.com/contact/. We may need to verify your identity before completing certain requests. Authorized agents may submit requests where permitted by law.