Don’t Underestimate Your Kids’ Area
IAAPA Education Partner Webcast
October 18, 2023
10am PT | 1pm ET
10am PT | 1pm ET
Of all the demographics that enter your water park, kids have the most potential for and impact on your bottom line.
Oftentimes the decision maker, not only on how long a family stays, but whether they visit a water park in the first place, kids between the ages of 2 and 12 are an important, yet often underserved segment of your customer base.
In recent years, parks have been reimagining and reinvesting in these areas, recognizing that this audience requires special considerations beyond the inclusion of an aquatic play structure and a few spray toys.
THE EXPERTS
We’ve assembled a panel of industry experts to discuss what makes a successful kids’ offering for the park, the kids, and their families.
Panelists
Claudia Diaz-Gonzalez
Associate Vice President, Private Destination Development at Royal Caribbean International
Rob Hutcheson
Principal at EDSA
Jan Mahoney
Director of Operations at LEGOLAND® New York
Moderator
Mark Weston
Product Manager, Interactive Play at WhiteWater
THE EXPERTS WILL ANSWER:
- What are the most often overlooked elements of a kids’ area?
- How does this demographic’s physical and cognitive abilities affect their experience in your park?
- What types of layouts work best for both kids and parents?
- What are the implications of these types of spaces for operations?
- What are the emerging trends and predictions for kids’ water park offerings?
YOU WILL LEARN:
- Where to locate kids’ areas within your park for maximum benefit.
- Examples of thriving kids’ areas and how they’ve impacted their parks.
- The types of amenities that should be located around these areas.
- How to create a complete kids’ area that drives positive online reviews and repeat visits.
IAAPA Education Webcast:
Don’t Underestimate Your Kids’ Area
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