Surf is Taking Over

Surf Is taking over

Build it and they will come.

Surf continues to grow past the ocean and into the mainstream. See why developers are capitalizing on surf and which is the right type of surf for your venue.

Surf is a Global Lifestyle Movement

20-35 Million

Estimated surfer worldwide

94% Increase

In the USA surfer population alone in the last 17 years

+$5 Billion

Is the expected growth of the surf industry by 2030

60% More Girls

Surfing aged 14-17 with a 20% increase in female surfing overall

where surf fits

The Hottest New Development Type

With our diverse portfolio of products that fit a range of footprints and budgets, almost any venue can reap the benefits.

Hotels & Resorts

A premium, bookable amenity that differentiates your stay and brings guests back.

Water Parks

Adds a different kind of thrill, plus a built-in spectator zone that lifts food, beverage, and retail.

Mixed-use & Retail

A high-energy anchor that pairs naturally with dining, entertainment, and event programming.

Child learning to Flowboard from an instructor

Community Aquatics

Turns quick visits into scheduled experiences, lessons, and community events.

FlowRider-Double-Royal-Caribbean-Oasis-of-the-Seas

Cruise Ships & Sport Venues

Iconic, watchable surf in a footprint that works for unconventional spaces.

Standalone Surf Concepts

Build a dedicated surf destination and stack revenue from sessions, lessons, memberships, and buyouts.

How Surf Boosts Your Business

Additional Revenue Streams

– Sessions sales
– Food & beverage
– Event programming
– Buy-out

Increased Length of Stay

– Spectators and the true spectacle of surfing
– Pre and post-session programming
– Surfers often surf more than one session

New & Repeat Ridership

– On average surfers come with 2.9 other people
– The secret sauce of a skill-based attraction
-Surf is addictive and will always come back for more

Find the Right Surf Product for Your Venue

Sold on the idea of surf? Great! Let’s stat with a look at the progression of inland surfing our WhiteWater family of surf brands has to offer

FlowRider is a stationary sheet wave

FlowSurf is a deep-flow stationary wave

Endless Surf is a surf lagoon

Surf Solutions of All Scales

Along with offering different levels of the surf experience, our range of products have also been designed to offer solutions for venues of any size and with nearly any budget.