“Sometimes, the best ideas come from mistakes,” said Gaby Zwaan, Creative Adviser, MACK One. 

As AI technology continues to evolve, it is influencing various aspects of our daily lives, including the attractions industry.  

In this edition of WhiteWater’s Creativity Collective, Gaby shares why he likes using AI—not just for inspiration, but because its occasional mistakes can spark unexpected creativity and open new design possibilities. 

Gaby also has a message for creators still navigating their creative journey—don’t let rejection hold you back. The experiences you gain today might just shape something unforgettable, bringing joy to countless people in ways you never expected. 

Watch more to learn how Gaby leverages keen observation and unconventional thinking to create truly unique slides and attractions.