For Josh Martin, President and Creative Director, Martin Aquatic, the most creative moments happen when working with a team—bouncing ideas off one another, refining concepts, and finding inspiration in unexpected places.  

True innovation, Josh believes, comes from being open to others’ perspectives rather than becoming too attached to a single idea. 

In this edition of WhiteWater’s Creativity Collective, Josh shares how this mindset played a crucial role in the design of North America’s tallest water slide tower. By embracing a collaborative process, the team was able to balance record-breaking thrills with essential safety measures, ensuring both excitement and security for guests. 

Watch as Josh describes how ideas come from collaboration.