WhiteWater Releases 2025 Impact Report
| 2 min read
To mark Earth Day 2026, WhiteWater is releasing its 2025 Impact Report, detailing the company’s environmental, social, supply chain, and governance activities.
Since announcing corporate-wide sustainability initiatives in 2021, WhiteWater has evolved its approach—through improving internal systems, capturing better quality data, as well as creating consistency in evaluating environmental impact, culminating in the first report in 2024. The second report illustrates how that work is taking shape in practice.
Highlights include:
- Passing the 2025 ISO 14001 audit for the second consecutive year
- Endless Surf, WhiteWater’s surf business unit, achieving the ISO 14001 certification
- New greenhouse gas inventory report accounting for emissions from equipment, facilities, travel, commute, and freight (partial)
- Findings of the fiberglass end of life research conducted through partnership with the University of Victoria and Mitacs, a Canadian non-profit national innovation organization
- Policies and assessments that build a responsible supply chain, local for local
- CSR activities that support local communities and environmental organizations, such as Ocean Wise
“This report reflects the collective effort of our global teams, our partners, and our customers, each playing a role in reducing impact while continuing to deliver world-class experiences,” said Una de Boer, CMO and Sustainability Executive Sponsor. “While we don’t have all the answers, we have made real progress in 2025. We share this Impact Report as a starting point for dialogue: with our employees, our customers, our partners, and our industry peers.”
As the 2025 report shows a point in time where steady progress is being made, it also emphasizes the steps WhiteWater is taking to better understand its operations in terms of trade-offs that come with them.
“As our system matures, so does our approach: we are shifting the focus beyond compliance to value generation,” said Tony Lam, Sustainability Program Manager. “Guided by WhiteWater’s Sustainability Scorecard, we are pursuing initiatives that remove barriers to sustainability for our team members, our supply chain partners, and our customers.”
Download WhiteWater’s 2025 Impact Report here and learn more about the company’s sustainability efforts here.
