The largest indoor waterpark in North America creates a spectacle with their massive wave pool and newly added FlowRider stationary wave machine. They are a great example of how a variety of waves supports a variety of customers. With a wave pool for the whole family and a FlowRider for the thrill-seekers, World Waterpark at West Edmonton Mall provides a well-rounded experience while leveraging their attractions in unique ways.
Jim Winters, the Director of Operations at West Edmonton Mall, knows just how important waves are to his business at the World Waterpark. In an interview with Winters, he shares with us how the wave pool and FlowRider stationary surfing machine at World Waterpark drive revenue and attendance, even during off hours.
What is the most popular attraction at World Waterpark?
The wave pool is the major feature of our waterpark. It is the first thing our guests see as they approach the location. It’s our number one attraction!