DIFFERENTIATION: THE IMPORTANCE OF STANDING OUT
It’s never been easier for a traveller to compare multiple hotels all at once as they plan their trip online. It is a battle to stand out from your competition, which is why one of the biggest trends in hospitality has been to add aquatic amenities. By adding water play amenities, you’ll be able to:
o Entice families, while encouraging business travellers to come earlier or stay later and bring theirs
o Fill your shoulder seasons and weekends
o Keep guests on-site, driving up your per cap revenue
It is a strategy some of the best hotel brands around the world are applying.